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Engineered for safety: EMAS System at Roanoke-Blacksburg Regional Airport proves its purpose

September 26, 2025

On Wednesday, September 24, 2025, a United Airlines flight overshot the runway while landing in heavy rain at the Roanoke-Blacksburg Regional Airport. Unable to stop on the pavement, the aircraft came to rest in the Engineered Materials Arresting System (EMAS), a specialized safety zone designed to halt aircraft that overshot the runway. The EMAS was planned and built by Branch.

Engineered Materials Arresting System (EMAS)

United flight goes off runway at Roanoke-Blacksburg Regional Airport... 9.25.25 (Roanoke-Blacksburg Regional Airport)

A project built on precision and teamwork

From the start, the project demanded strategic pre-planning, precise scheduling, and seamless coordination among a 40-member team and six key subcontractors. Every detail mattered. The schedule left no room for error.

Through it all, Branch employee-owners embodied our culture of ownership—demanding excellence, refusing to cut corners, and turning high expectations into everyday practice.

ENR Best Regional Project Award of Merit winner

The effort earned Branch an Engineering News-Record (ENR) Best Regional Project Award of Merit, recognizing the team’s innovation, discipline, and execution. But the real award came on that rainy Wednesday—when the EMAS performed exactly as designed, stopping the aircraft safely and preventing tragedy.

Built for worse-case scenario

The incident underscores a fundamental truth: What we build must withstand worst-case scenarios. What we build matters, because lives depend on it.

Our work is not about concrete, steel, or profit margins. It’s about serving our communities and building infrastructures that make a difference and last for generations. The EMAS project at Roanoke-Blacksburg Regional Airport stands as a testament to our mission. Every Branch employee-owner and subcontractor who worked on this project should feel deeply proud.

What they built saved lives.

About Branch

Headquartered in Roanoke, Virginia, and serving clients throughout the Mid-Atlantic and Southeastern United States, Branch touches all aspects of the built environment. As a full-service construction solutions partner, Branch is committed to exceptional performance and to developing business relationships sustained by mutual benefit and respect.

Branch has total revenues of over $500 million and a workforce of more than 1,000 employee-owners. Through its Employee Stock Ownership Plan (ESOP), Branch ensures every employee has a vested interest in its success. Visit www.branchgroup.com or branchcareers.com to learn more.

Branch Named BEST IN ROANOKE by Roanoker magazine

Branch Named BEST IN ROANOKE by Roanoker magazine

Once Southwest Virginia’s best kept secret, Branch is now celebrated as a growing and innovative company, earning multiple platinum and gold awards in The Roanoker magazine’s Best of Roanoke reader poll. Roanoke awarded Branch with top honors: Best...

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Branch Named BEST IN ROANOKE by Roanoker magazine

Branch Named BEST IN ROANOKE by Roanoker magazine

Once Southwest Virginia’s best kept secret, Branch is now celebrated as a growing and innovative company, earning multiple platinum and gold awards in The Roanoker magazine’s Best of Roanoke reader poll. Roanoke awarded Branch with top honors: Best...

read more