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Influencer Aaron Witt joins the rebuilding effort in Western North Carolina

January 14, 2025

A famous construction social media influencer and content creator visited with Branch employee-owners in Yancey County, North Carolina, as they rebuild in the wake of Hurricane Helene.

Aaron Witt describes himself as the “Chief Dirt Nerd at BuildWitt.” His mission: making the “dirt world” a better place. With a following of millions of people over multiple social and digital channels, Aaron is working to “attract, train, and retain the next generation” of talent who will build our communities.

Aaron and his team wanted to see our employee-owners in action as they rebuild five miles of road of Highway 19W along the Cane River.

Showing the magnitude of the destruction

During the state of emergency in Yancey County, North Carolina, Branch worked with the North Carolina Department of Transportation and local authorities to create the recovery plan for Highway 19W.

Large portions of the road — including asphalt, guard rails, and roadbed — washed into the Cane River. The recovery plan required that our heavy equipment operators enter the river, pull the debris up, and haul it away.

In just two months, our crews have removed over 500,000 tons of debris from the river and rebuilt nearly two miles of the road.

Aaron and his team interviewed Branch employee-owners and got close-up shots of our heavy equipment operators working efficiently, safely, and proudly as they help Western North Carolina recover from the devastating storm.

About Branch

Headquartered in Roanoke, Virginia, and serving clients throughout the Mid-Atlantic and Southeastern United States, Branch touches all aspects of the built environment. As a full-service construction solutions partner, Branch is committed to exceptional performance and to developing business relationships sustained by mutual benefit and respect.

Branch has total revenues of over $500 million and a workforce of more than 1,000 employee-owners. Through its Employee Stock Ownership Plan (ESOP), Branch ensures every employee has a vested interest in its success. Visit www.branchgroup.com or branchcareers.com to learn more.

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