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Branch Strengthens Leadership to Drive Long-Term Growth

September 15, 2025

Branch announces key leadership promotions designed to sharpen operational excellence and support sustainable growth.

 
Jason Hoyle, Chief Operating Officer  

Jason Hoyle elevated to chief operating officer

Hoyle’s promotion reflects his proven ability to lead multiple business units and his deep commitment to Branch’s employee-owners.

“Creating the COO position and appointing Jason is a critical step in our succession strategy as we plan for a CEO transition in late 2026,” said Bob Wills, Branch chief executive officer. “At Branch, we have a culture of ownership and putting people first. Jason will support our employee-owners and teams as we continue to build exceptional projects and communities.”

 
Colin Robinson, Executive Vice President of Branch Builds  

Colin Robinson promoted to executive vice president of Branch Builds

In tandem with Hoyle’s appointment, Colin Robinson has been promoted to Executive Vice President of Branch Builds.

Robinson brings more than 20 years of building-industry expertise and has been pivotal to Branch Builds’ recent success since joining the company two years ago.

“Colin has a proven track record of leadership and innovation,” said Jason Hoyle, Branch chief operating officer. “His contributions will be vital as Branch prepares for the next chapter of growth.”

 
Berton Austin, Executive Vice President of Hopkins | Lacy  

Berton Austin promoted to executive vice president of Hopkins | Lacy

Berton Austin has been promoted to Executive Vice President of Hopkins | Lacy, leveraging over two decades of experience in building and MEP sectors.

A seven-year Branch veteran, Austin has been instrumental in strengthening operations across both Branch Builds and Hopkins | Lacy.

“Berton is uniquely qualified for this role,” Jason said. “He combines technical insight with strategic leadership. He fosters strong industry partnerships and builds effective teams.”

About Branch

Headquartered in Roanoke, Virginia, and serving clients throughout the Mid-Atlantic and Southeastern United States, Branch touches all aspects of the built environment. As a full-service construction solutions partner, Branch is committed to exceptional performance and to developing business relationships sustained by mutual benefit and respect.

Branch has total revenues of over $500 million and a workforce of more than 1,000 employee-owners. Through its Employee Stock Ownership Plan (ESOP), Branch ensures every employee has a vested interest in its success. Visit www.branchgroup.com or branchcareers.com to learn more.

Branch Named BEST IN ROANOKE by Roanoker magazine

Branch Named BEST IN ROANOKE by Roanoker magazine

Once Southwest Virginia’s best kept secret, Branch is now celebrated as a growing and innovative company, earning multiple platinum and gold awards in The Roanoker magazine’s Best of Roanoke reader poll. Roanoke awarded Branch with top honors: Best...

read more
Branch Named BEST IN ROANOKE by Roanoker magazine

Branch Named BEST IN ROANOKE by Roanoker magazine

Once Southwest Virginia’s best kept secret, Branch is now celebrated as a growing and innovative company, earning multiple platinum and gold awards in The Roanoker magazine’s Best of Roanoke reader poll. Roanoke awarded Branch with top honors: Best...

read more