Why Ethics Matter
An Ethical Reputation Is a Successful Reputation
Branch Group recognizes that a good reputation drives business, and that conducting business ethically enhances a good reputation: the company’s investment in its success requires a moral investment. Naturally, the company seeks to earn a profit. We realize, however, that any profit that violates ethical business conduct, and thereby compromises our reputation, is no true profit because reputation and success go hand in hand.
Like most companies, Branch Group provides its employees with a code of conduct that articulates expected behavior and business practices. But we also recognize that the integrity of our employees is determined by character, not code. The code may direct and inform, but the employee is responsible for using sound judgment according to the unwritten principles of true integrity.
Branch Standard of Conduct:
Behavior: Your actions speak louder than words.
Respect: Everyone we deal with should be afforded basic human dignity.
Accountability: Be responsible for your own actions.
Nobility: When conflicts arise, take the high road.
Character: Conduct your work with integrity and dignity.
Honor: Be truthful and equitable in all your dealings with others.